How much time I should dedicate every day on my business Social Media in order to
have successful presence?
Answers such as “10 minutes” or “almost an hour” or “I spend 2-3 hours every
Monday” are not acceptable!
A successful presence on social media is assured only through specific strategy and
continuous attendance and involvement.
Specifically, Advisable’s digital marketing team distinguishes the actions that lead ta
successful social media presence into 3 categories: daily, weekly and monthly!
- On daily base we check the comments, the messages, the reviews and
We make posts and control their appeal, as well as we monitor the
campaigns’ performance. We also check the previous posts, what was
posted by the competitors, the press, and the suppliers’ e.t.c.
We plan the next day’s posts having in mind to be consistent with the
previous but also the general identity of the brand.
- Weekly, we take a step back and we check the overall performance of the last
7 days, we plan the next week posts’ strategy and together with the client we
choose the specific product/ service they want to promote. We run
competitions, comply with trending topics and other factors that may affect
demand and offer.
- Every post, every action and tactic that we apply on social media should be
based on a broader strategy. As a result, within a month if we take a look at
the statistics data, analyze cost and revenue, users’ activity and
demographics data (information that we take via Analytics for every social
media platform), we have available exceptional feedback about the
development and the success. Advisable’s team is in continuous contact with
every client, giving full insight about the development, pointing out the the
pros and cons of every campaign and suggesting new ideas and actions.
- Within the timescale we set the goals of the trimester, semester or year, in
order every step at social media to be as stable and secure as it gets.
How much time do you spent on daily, weekly and monthly base at your product
or service social media?