Portobello's is one of the oldest Greek companies that has been operating and specializing in men’s fashion. Portobello's designs and produces high quality clothes and accessories. At the moment Portobello's counts 11 stores across the Greek region.
Assigned with the task of re-branding and re-designing Portobello’s e-shop, we actually re-defined and re-shaped the main aspects of the brand's Identity, always having in mind the original style and personality.
Starting with a detailed analysis of the archetypes and the personas that the actual brand represents, we created a new visual identity that provides consistency for both the new e-shop and the marketing presence & campaigns.
Creating a new e-shop in 2020 comes with certain challenges that we need to address. Smart filters, multiple color and size attributes and buy the look feature are just an indicative number of requirements that we have successfully designed and developed.
User experience has to be smooth, easy, lightning fast and at the same time captivating! Across all the menu categories we applied smart filters where the users may choose with just one click the appropriate color, size, price range and fit, as well as the short type of results. The chosen filters appear in a separate line, so the users can always distinguish their choices.
A really innovative feature we designed for Portobello's is the "Buy the Look" feature.
Regardless the menu categories, users have the ability to view a custom page designed for completed looks and outfits that the vendor suggests. In the related product pages users can see in full detail all the components from each look, choose the specific size and color and finally purchase the whole look with just one click!